We are living a moment of big changes. Amid the pandemic in a more economically changelled and uncertain landscape, people will be more value-focused.
Homes are the spaces where we spent most of our time. Consumers are reshaping their spaces looking for products that aid comfort and relaxation, bringing wellness into their homes.
Brands are rethinking new strategies and new ways to deliver new solutions to the customers.
And public spaces have to be reconfigured and readapted taking human-centered design as a top priority and going to a resimercial design.
We can say COVID-19 has caused a major REset.
RE-connect
“ We re-connect with our most essential needs, what makes us feel good at home, finding time for ourselves”
Our life’s at home has now a whole new meaning becoming it a place of retreat and refuge. Spending so much time in our homes has shown us what works, whatnot and how we will need to re-connect to any task or design offering well-being. Not only will the home be a space for multifunctional living, consumers will also begin to rethink styling, layouts and proportions in line with changing behaviours and more time spent inside. Now more than ever, it’s time for people to create comforting, invigorating and inspiring interiors in the home.
RE-frame
“The need to feel safe and at home needs to be re-framed in public spaces.”
The way we are using spaces, especially the home, has evolved. It is now, more than ever, a space for calm and self-care but also for entertainment and work. Due to the daily feeling of uncertainly and insecurity, the need to feel safe and at home becomes a relevant driver also for public spaces where homely comfort is the new aesthetics. Nowadays it’s all about the human dimension and, since public spaces are being inspired by the home, the best ones will be those that lead people to create meaningful connections and foster a sense of community.
RE-discover
“We are re-discovering what nature has to offer in its purest form.“
Living and working with a heavy digital presence at our homes requires the most authentic contact to nature we can possibly have.
Creating a connection with nature continues to be important when designing spaces, allowing people access to natural light, fresh air and greenery for a sense of wellbeing. Nature has become the great unifier and healer in a period of upheaval and RE-discover explores our symbiotic relationship with it.
